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Author: Eric Bernatchez

14 November 2022 Eric Bernatchez

Case Study: How UltraGranular Helped a Montreal Branding Agency Crush Its PPC Competitors In Just a Month

Case Studies
Case Study: How UltraGranular Helped a Montreal Branding Agency Crush Its PPC Competitors In Just a Month

The case of the Design Grafico creative agency in Montreal is one of the best cases we have seen when it comes to rigorously monitoring

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19 October 202219 October 2022 Eric Bernatchez

4 Common Pitfalls Of Importing A Google Ads Campaign To Microsoft Ads

Microsoft Ads

Importing a Google Ads campaign into a Microsoft Ads one is convenient, but full of pitfalls. Here is a list of things to look for

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18 April 202227 April 2022 Eric Bernatchez

5 DieHard Myths About Negative Keywords

Negative Keywords
5 DieHard Myths About Negative Keywords

As we were testing Ultragranular before it went live in 2021, I personally ran across PPC agency managers who seemed worried that working on negative

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25 March 20221 April 2022 Eric Bernatchez

The Alternating Stairway Of PPC (ASOP), Or How To Progressively Eat Up Your PPC Competitors, One Step At a Time

Pay-per-click, Search Ads
The Alternating Stairway Of PPC (ASOP), Or How To Progressively Eat Up Your PPC Competitors, One Step At a Time

Winning at Microsoft & Google Ads or other PPC platforms is plain and simply a matter of “progressive specificity.” The closer you get to your

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14 March 202214 March 2022 Eric Bernatchez

Google’s Small March 2022 Change To Callout Extensions That Could Make a Big Difference

Ad Extensions, Callout Extensions

Google has been alerting that, starting mid-March 2022, they will allow higher-level callout ad extensions to show along lower-level extensions. It was about time. Finally

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13 November 202126 February 2022 Eric Bernatchez

5 Lesser-known Benefits Of Adding Negative Keywords Regularly In Google Ads Campaigns

Negative Keywords

Negative Keywords should be regularly identified in your Search Terms and added regularly to your Negative Keyword List or as Campaign negative keywords to avoid

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5 November 20215 November 2021 Eric Bernatchez

How To Turn Your Broad Match Keywords Into Phrase Match

Negative Match Types

One of the most common problems UltraGranular highlights in the campaigns it analyzes is the widespread use of “broad match” keywords. Using broad match is

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