UltraGranular shows the most important search terms first, it highlights extra words in red, and even detects potential negative keywords, so you save a lot of time. Plus, it won't show again the search terms you have seen before!
No wasted time!
As you add negative keywords, UltraGranular automatically estimates how much they will save you per year in your account's currency.
It also tells you the competitive advantage you gain over competitors (most of them ignore their negative keywords). Found 15% savings in wasted spend? Raise your bids by that much at no extra cost to you and leave the competition in the dust.
UltraGranular can also see, in your search terms, potential for a great callout, a sitelink, or material you could add to your structured snippets. All you have to do is click and edit!
According to Google (and our own tests), ad extensions can increase the click-through-rate by up to 15%.
“ With Ultragranular, our staff was able to achieve an obsessive scrutiny of our search terms, quickly adding every bit of irrelevant terms as negative keywords week after week. Within two months, we were higher than all our competitors in the Google Ads’ “Auction Insights” across Europe ”
- Eric Giroux, founder and CEO of London-based insuretech firm Giroux.aiRead Full Case Study
As in any profession, in PPC, there are good agencies and there are bad ones. If you work in a serious PPC agency, you know already how important it is to regularly monitor the search term report in search of negative keywords. Others may fall victim to the following myths:
Some agency owners don't want to add negative keywords, because it reduces traffic and less traffic may seem like less results to the client. Nothing could be more wrong. The reality is that, as you stop paying for BAD clicks, you get to bid MUCH higher than your competitors' clients on the GOOD keywords. That's how you become unbeatable in the auction insights, reap all the good clicks and skyrocket your client's business, making them happy to spend more, not less!
You may be deluding yourself. With PPC platform's increasing reliance on insane close variants, sooner or later, a competing agency will come along, offer your client a free audit and find all the bad search terms you neglected and, not only will you lose your client, but your reputation will tarnish.
Yes, after thousands and thousands of dollars spent for the algorithm to figure out that people looking to buy "close variant" humidifiers will NOT buy a DEhumidifier. What you want is quick success and you can't afford to wait for smart bidding to figure it out.
Let us answer that one with just one question: How much is your time worth? Is it worth so little that you prefer wasting time constantly looking at search terms you've seen (and OK'd already) before and struggle with Google's unwelcoming interface or spreadsheet for negative keywords? Ain't it the reason why you've been procrastinating on negative keywords? Stop putting it off, try Ultragranular now with one of your campaigns!
And here is why UltraGranular saves you (or your employees) a ton of time and quickly pays for itself:
Quickly add negative keywords just by clicking on words. The most optimal match type is even auto-selected.
It sorts search terms by importance & highlights extra words in red. It's then easy to just quickly scan them for potential negative keywords.
It highlights in orange your target keywords that are NOT in the user query. Easily identify dubious so-called "close variants." and quickly negate them.
And best of all, it remembers the search terms you already audited when you reuse it later and doesn't show them again! A huge time saver.
UltraGranular's Easy Search Term Scrutiny Is an Unfair Advantage. Get It Before Competitors Do!
UltraGranular saves 90% time (because it skims 10,000s of search terms shows the most relevant ones first and never shows already seen search terms again) and makes it easy to keep adding more negative keywords week after week, so much so that you actually can’t wait for more search term reports to analyze. It is a negative keyword tool that transforms a boring task into an exciting treasure hunt.
We call this the “confirmation effect”. UltraGranular is great at analyzing your search term report and pinpointing what’s on the mind of searchers, allowing you to then confirm it to them using ad extensions. More traffic, same price!
Your ads then show for new search terms, unveiling new potential negative keywords, further upgrading your relevancy. And so on… UltraGranular makes you increasingly distance from the competition. Goodbye Charlie Brown!