Analyze Your Search Terms
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Getting Started

Getting started is easy: Follow these simple steps:

1Select A Specific Campaign Or Your Whole Account And Click On "Keywords"
(in your Google Ads interface)
2Then Select "Search Terms"
(in the left menu)

For your first time, it is best to select a short date range covering no more than 2000 search terms. Select more dates on future uses.

3Locate The Modify Columns Button
(It is located at the middle-right of the screen.)
4Modify Columns To Ensure “Keyword” Is Selected
(This is absolutely crucial. Without the keyword columns in your report, our analysis won’t work.)
5Under "Download," Choose ".Csv"
6Click The Browse Button
((Sometimes also labeled “Choose File” instead of “Browse”))
7And Find The File You Just Downloaded
(It will usually start with “Search terms report”)
8Click "Start Finding Marvels!"

... and follow instructions on the next page...

In GoogleAds, click "Keywords."
Click "Search Terms," NOT "Search Keywords"
Click the columns icon on the right.
...then click "Attributes."
And make sure "Keyword" is checked.
...then click Apply and download it.
Download in .csv format (NOT "Excel csv!")
& add the downloaded report below. That's it!
(Feel free to watch our full explainer video)
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Download a Search Term Report From Your Google Ads Account And Select It Using The Button Below:

Warning: This is a big a file... You can still proceed, but it will take time to process and are you sure you want to take such a big bite? It is recommended to change the time frame to generate a file of less than 10,000 rows. You can always check back a few days or weeks later, which is a better practice anyway. Limit your file size to 10MB. Anyway, using a file that big will be quite enough work already. It's better to just come back the next day.
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Or Copy & Paste The Full Spreadsheet In The Text Box Below: (See instructions in the side panel on your right...)
Warning: This is a big a file... You can still proceed, but it will take time to process and are you sure you want to take such a big bite? It is recommended to change the time frame to generate a file of less than 10,000 rows. You can always check back a few days or weeks later, which is a better practice anyway.
Language of your search terms:

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