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Tag: negative keywords

18 April 202227 April 2022 Eric Bernatchez

5 DieHard Myths About Negative Keywords

Negative Keywords
5 DieHard Myths About Negative Keywords

As we were testing Ultragranular before it went live in 2021, I personally ran across PPC agency managers who seemed worried that working on negative

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9 April 20229 April 2022 Martin Plante

How Negative Keywords Alone Can Boost Your Google Ads Conversion Rate

Conversion Rate Optimization
How Negative Keywords Alone Can Boost Your Google Ads Conversion Rate

Plain and simply, boosting conversion rates is about increasing relevance. The more relevant your traffic, the more it converts. One way to do so is

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25 March 20221 April 2022 Eric Bernatchez

The Alternating Stairway Of PPC (ASOP), Or How To Progressively Eat Up Your PPC Competitors, One Step At a Time

Pay-per-click, Search Ads
The Alternating Stairway Of PPC (ASOP), Or How To Progressively Eat Up Your PPC Competitors, One Step At a Time

Winning at Microsoft & Google Ads or other PPC platforms is plain and simply a matter of “progressive specificity.” The closer you get to your

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