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25 March 20221 April 2022 Eric Bernatchez

The Alternating Stairway Of PPC (ASOP), Or How To Progressively Eat Up Your PPC Competitors, One Step At a Time

Pay-per-click, Search Ads
The Alternating Stairway Of PPC (ASOP), Or How To Progressively Eat Up Your PPC Competitors, One Step At a Time

Winning at Microsoft & Google Ads or other PPC platforms is plain and simply a matter of “progressive specificity.” The closer you get to your

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