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A Search-term-driven Approach To Optimizing Search Ad Campaigns

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Author: Martin Plante

26 April 202230 April 2022 Martin Plante

Case Study: London Insuretech Firm Dominates Google Ads’ Auction Insights By Getting Super Specific with UltraGranular

Case Studies

GIROUX Ltd is a London-based insuretech firm that provides a predictive insurance analytics platform to insurance companies around the world. Ultragranular helped them quickly surpass

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9 April 20229 April 2022 Martin Plante

How Negative Keywords Alone Can Boost Your Google Ads Conversion Rate

Conversion Rate Optimization
How Negative Keywords Alone Can Boost Your Google Ads Conversion Rate

Plain and simply, boosting conversion rates is about increasing relevance. The more relevant your traffic, the more it converts. One way to do so is

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